USE OF COMMUNICATION SOURCES IN RECEIVING AGRICULTURAL INFORMATION BY THE RURAL WOMEN

Abstract

The purpose of the study was to have an understanding on the communication sources of the rural women regarding agricultural activities, the locus of the study was the involvement of rural women in agricultural activities in Sur;vamani union tinder Rauphal upazila of Patuakhali district. Attempts were also made to detenninc and describe the selected characteristics of the rural women and to determine the relationship of the selected characteristics of the rural women with their use of communication sources. Data were collected from a random sample of IOU rural women of two selected village, namely Ramnagar and Nurainpur of Patuakhali district. Data revealed that more than half (59%) ol the respondent had low use of communication sources in their agricultural activities as compare to 33% having medium and only 8% use of high communication sources. The characteristics such as age and time spent in agricultural work had no relationship with their use of communication sources. The other characteristics such as level of education, family size. annual litwily income. ttrm size, organizational participatioi't and agricultural knowledge of the rural women had signi ñcant positive relationship with their use of communication sources in agricultural activities. Utilization of ten technologies by the rural women, the communication sources score ranged from 12 to 45 against the possible score C) to IOU to utilize these technology for their agricultural activity. It indicates very poor use of' communication sources by the rural women in the study area.