Abstract:
The purpose of this research was to determine farmers’ knowledge on value chain of
watermelon marketing, describe farmers selected characteristics and explore
contributing relationship between farmers selected characteristics and knowledge on
value chain of water melon marketing. The study was conducted in 2 villages of
Subarnachar upazilla under Noakhali district. The population of the watermelon
cultivars of these two villages were 365 from which 109 samples were selected by
random sampling method. Data collection was done by preparing an interview
schedule. Descriptive statistics such as mean, standard deviation, range and
percentage were used to describe the variables. Regression analysis was done to
measure the relationship between the independent variables and dependent variable.
The majority (94.5%) of the watermelon farmers possessed low to medium
knowledge about value chain of water melon marketing followed by high knowledge
(8.3%) farmers. The inferential analysis showed that income from watermelon,
extension contact and experience in watermelon cultivation were the variables had
significant relation with farmers knowledge on value chain of watermelon marketing.
Department of Agricultural Marketing (DAM) and Department of Agricultural
Extension (DAE) should take steps to increase farmers knowledge on water melon
value chain marketing and improve their farm income.
Description:
A Thesis
Submitted to Department of Entomology,
Faculty of Agriculture.
Sher-e-Bangla Agricultural University,
Dhaka-
In partial fulfillment of the requirements for the degree of
MASTERS OF SCIENCE (MS)
IN
AGRICULTURAL EXTENSION & INFORMATION SYSTEM
