Abstract:
Digital self-help approach (YouTube) has a growing role in the diffusion of
knowledge and innovation within the agricultural sector, allowing a greater number of
farmers, researchers and practitioner to share information and experiment so as to
facilitate innovative farming practices. The main objectives of this study were to
determine the extent of use of digital self-help approach (YouTube) that influences on
innovative agricultural technology diffusion to the farmers and explore the
contribution of the selected characteristics of the farmers to their use of digital selfhelp
approach (YouTube). Data were collected from 93 farmers of five selected
villages of four unions of Rangunia upazila of Chattogram district during 20
January
to 21
th
February, 2021. The findings revealed that 66.7 percent of the respondents had
medium use, 16.1percent had low use, and only 17.2 percent had high use of digital
self-help approach (YouTube) in diffusion of innovative agricultural technologies.
Majority (41.9 percent) of total respondents had medium influence on innovative
agricultural technology diffusion by use of digital self-help approach (YouTube).
About 52.7 percent of the respondent’s perceived medium credible, 2.2 percent
perceived low credible and 45.2 percent perceived high credible of digital self-help
approach (YouTube) in receiving innovative agricultural technology. As regard to
contribution, annual family income, innovativeness, farm size, farming experience,
agricultural extension media contact and agricultural knowledge of the farmers had
significant contribution to their extent of use of digital self-help approach (YouTube)
while age, education, family size had no significant contributing to their extent of use
of digital self-help approach (YouTube). Out of six problems, three problems in
descending order of Problem Confrontation Index (PCI) were high price of internet
package, unavailability of smart phone and ignorance of using smart phone.
th
Description:
A THESIS
SUBMITTED TO THE FACULTY OF AGRICULTURE,
SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE
IN
AGRICULTURAL EXTENSION & INFORMATION SYSTEM
SEMESTER: JANUARY-JUNE, 2019
