USE OF MEDIA TO COLLECT AGRICULTURAL INFORMATION BY ROOFTOP GARDENERS IN RANGPUR CITY

Abstract

Abstract The major purpose of this research was to analyse the use of media for rooftop gardening related information by the gardeners’ and also explore the relationship between selective characteristic and rooftop gardeners in Rangpur City. The study was conducted in one ward of Rangpur city corporation of Rangpur Sadar Thana under Rangpur district. The populations of rooftop gardeners in this ward were 587, from where 85 were drawn by using random sampling technique. An interview schedule was used for data collection during 10 April to 10 May, 2020. Use of media for rooftop gardening related information by the gardeners was determined by a validated test. Descriptive statistics such as mean, standard deviation, range and percentage were used to describe the variables under consideration. In order to explore the contributing relationship of the selected characteristics of rooftop gardeners with their use of media for rooftop gardening related information by the gardeners, multiple regression analysis was used. The highest proportion (60%) of the gardeners had medium use of media for rooftop gardening related Information by the gardeners. Age and experience had negative significant influence to the extent of use of media for rooftop gardening related Information by the gardeners. Knowledge and attitude towards rooftop gardening had positive significant influence to the extent of use of media for rooftop gardening related Information by the gardeners. It is observed that the integrated use of media for rooftop gardening related information by the gardener needs to maximize and sustain to sustainable rooftop gardening.

Keywords: Rooftop Gardening, media, information, agriculture