USE OF COMMUNICATION MEDIA BY THE FARMERS REGARDING FISH FARMING

Abstract

The focus of the present study was to determine the extent of use of communication media by the farmers regarding fish farming and to explore the relationships between the extent of use of communication media by the farmers and the eleven selected characteristics of the fish farmers. Data were collected from 112 randomly selected fish farmers of four selected villages of Jugli union under Haluaghat upazila of Mymensingh district. Data were collected by using an interview schedule from the respondents during 5 to 25 September, 2015. Nine (9) communication media of different nature were selected to measure the extent of use of communication media by the fish farmers. The highest proportion (36.61 percent) of the respondents had low communication media use, while 29.46 percent had high communication media use. Pearson’s Product Moment Correlation analysis showed that, capital for fish farming, fish cultivation area, annual income from fish culture, organizational participation, innovativeness regarding fish farming, fish farming knowledge of fish farmers had significant positive relationship with their extent of use of communication media. However, age, level of education, fish farming experience, fish farming facilities and problem faced in fish farming had no significant relationships with the extent of use of communication media by the fish farmers