Abstract:
The specific objective of the study was to determine the effectiveness of information sources as
perceived by the Sub-Assistant Agriculture Officers (SAAOs). Attempts were also made to determine
eight selected characteristics of the SAAOs and their relationship with effectiveness of information
sources. Ten in formation sources were considered in this study for measuring effectiveness. Data
were collected from a sample of 100 SAAOs of the five Upazilas of Chapainawabgonj district.
Pearson's correlation co-efficient was used to determine the relationships between the dependent and
independent variables. It was revealed from the study that majority (90 percent) of the respondents'
opined that these information sources were moderate to highly effective compared to only 10 percent
of the respondents' opined these sources were less effective. In respect of relationship between
dependent and independent variables it was revealed that except age and annual family income of the
respondents all other characteristics such as service length, training received, organizational
participation. job facilities. attitude towards rice production technologies and use of communication
media were found to be significant.
