Abstract:
Vegetables have a important for its commercial and nutritional value in the world as well as
Bangladesh. The study was conducted aiming at examining the marketing system of Cauliflower,
Cabbage, Radish, Brinjal and Bottle gourd in selected area of Dhaka. Samples were purposively
selected in order to meet the objectives. The total sample size was 40 respondents including 5
Bepari, 5 Aratdar and 30 retailers that was collected from Shewrapara, Krishi Market and Town
Hall Market. Primary data were collected through face to face interview with the intermediaries
by the researcher himself during the period from the month of September to November, 2016.
Secondary data were collected from various books, journals and government publications. In the
study, we find the purchase and selling price difference in those selected market. We also find
that, retailer gets the highest margin from Mohammadpur Krishi market and that is tk. 2599.6 per
day. Total cost is higher in Town hall market and that is tk.1900 per day, but maximum net profit
gets the retailer from shewrapara bazaar. The Bapari of Chuadanga district get maximum net
profit per day. From these selected vegetables, Brinjal has the maximum price in compare with
other vegetables and it provides maximum margin to the middleman. The farmers usually sold
their produce to local market and Bepari. Pricing of the product was mostly done through open
bargaining by all the intermediaries. Aratdar was the commission agents in vegetables market at
the study area. Both farmers and intermediaries face many problems in marketing of the
vegetables. The major problems faced by them included lack of transportation and storage
facilities, low marketing price at harvest period, lack of credit facilities, lack of infrastructure
facilities, lack of adequate market information, high rate of market tolls and commission, price
fluctuation and low price, problem of credit sale, problems of strike and hartal. Measures
suggested for solving the above mentioned problems were: easy supply of institutional credit,
supplying quality inputs, and improvement of transportation, storage and communication system,
reducing the uncertainty of price, and bringing political stability in the country.
Description:
An Internship Report
Submitted to the Faculty of Agribusiness Management
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfillment of the requirements
For the degree of
MASTER OF BUSINESS ADMINISTRATION