USE OF COMM UNICATION MEDIA BY THE OPINION LEADERS IN RURAL COMMUNITY OF BANGLADESH

Abstract

The present study was conducted in Muktagaeha Upazila under Mymcnsingh District. The main purpose was to timd out the communication media used bN the opinion leaders in receiving agricultural inlormation thr pert'orming various Eiuining operations and to explore the relationship hetween the use of' communication media by the opinion leader and their sciceted characteristics. •l he characieristics were age. level ol education. family size, farm size, anntial ilicotlie, organizational participation, innovativenc.ss, cosniopolitcness and agricultural knowledge. Data were collected personally through interview schedule from one hundred randomly selected opinion leaders during April 20. 2008 to May ID: 2008.Majority of the opinion leaders. such as 45 percent of them had nieclium uselulness. As regards to relationship among different variables, level cit education: organizational participation: innovativeness: cosnwpoliteness and agricultural knowledge of the opinion leaders had signiticant relationship with their use of communication media. The opinion leaders also identilied some of the problems stick as., inadcquatc farm and home visit by the extension agents. is the main one, inappropriate selection of contact fuirniers and inadequate demonstration activities in the field were major obstacles to receive agricultural information by the opinion leader.