http://localhost:8080/handle/123456789/2691 Sat, 18 Apr 2026 16:15:36 GMT 2026-04-18T16:15:36Z http://localhost:8080/handle/123456789/2874 MARKETING EFFICIENCY AND VALUE CHAIN DEVELOPMENT OF SELECTED FRUITS IN KHAGRACHHARI DISTRICT DEWAN, BISAKHA In support of stimulating growth, economic development, food security and alleviating poverty, the analysis of the marketing performance of fruits plays an important role in an on- going or future fruit development plan. The study was conducted at Khagrachhari Sadar upozila, Panchari and Dighinala upozila under Khagrachhari District to document socioeconomic profile of fruit growers and market intermediaries of selected fruits, to estimate marketing efficiency of fruit growers and market intermediaries in the study area, to identify the existing supply chain and value chain development of selected fruits and to identify the factors affecting value chain performance of selected fruits. The selected samples included 130 fruit growers (mango growers-56, jackfruits growers-34 and litchi growers-40) and 84 market intermediaries (wholesaler-16, Faria-20, Bepari-32 and retailer-16). For value chain development of selected fruits UNIDO’s approach or basic steps of UNIDO’s approach to agro-value chain analysis and development was followed. For identifying factors that affect value chain performance, factor analysis was done. In the study area 82.4 to 93 percent of fruit growers were male and rest were female whereas all the market intermediaries were male. Average age of fruit growers was 40 years to 43 years and intermediaries was 40 years to 46 years. 100 percent of both fruit growers and intermediaries were entitled to formal education. Result showed that, mango obtained the highest profit at Tk. 67388 per hectare. Jackfruit growers obtained highest profit Tk. 6201 per 100 pieces when they sold big jackfruit. Similarly litchi grower obtained highest profit at Tk. 2511 per 1000 piece. Results showed that for mango marketing the most efficient marketing channel was Fruit grower – Bepari (local)– Consumer (local) ( 1.77). For jackfruit marketing the efficient channel was Grower – Bepari (local)– Consumer (local) (1.37) and for litchi marketing the efficient channel was Grower – Bepari (local)– Consumer (local) (1.47). In the study area, nine supply chains were found for mango marketing of which three supply chains had gone out of the region. For jackfruit and litchi marketing six supply chains were found. For all fruits (mango, jackfruit and litchi), the most important supply chain, grower to customer was supplied about 34 percent of total fruits supplied. In this area, value was added in some stages. These were grading, cleaning, packaging, storing and transportation. Highest value was added on grading process which was about 85 percent to 100 percent. Using factor analysis, several causes were found that affect value chain development which was categorized into four factors; marketing factor, economic factor, social factor and environmental factor. For developing value chain in the study area some constraints like post harvest losses, storage problem, lack of processing center, high packaging cost etc was found. In this area, emphasis should be given to improved storage and transportation system, offering credit and other services to improve effective production and marketing of mango, jackfruit and litchi. Sat, 01 Jun 2013 00:00:00 GMT http://localhost:8080/handle/123456789/2874 2013-06-01T00:00:00Z http://localhost:8080/handle/123456789/1760 MARKETING EFFICIENCY OF BORO RICE IN SOME SELECTED AREAS OF DINAJPUR DISTRICT MD. RASHEDUZZAMAN Rice is the staple food in Bangladesh which is synonymous with food security. Rice is vital for the nutrition of many of the people in Asia, as well as in Latin America, and the Caribbean and in Africa. Developing countries account for 95% of the total production, with China and India alone responsible for nearly half of the world production. (https://en.wikipedia.org/ wiki/Rice). Total rice production in Bangladesh was about 10.59 million tons in 1971 when the country’s population was about 70.88 millions. However, the country is now producing about 33.2 million tons to feed about 160 million people of this country. This indicates that the growth of rice production was much faster than the population growth. This increased rice production was possible largely due to the adoption of modern Boro rice varieties. The Department of Agricultural Extension (DAE) has estimated that 19.69 million tons of Boro rice was produced in the country during 2013-2014, apparently crossing the official production target. According to BBS, 18.78 million tons of Boro rice was produced during 2012-2013. Meanwhile, the field level officials of DAE informed that the production of High Yielding Varieties (HYVs) and hybrid rice was found better during this year. A super hybrid rice variety SL-8H, which was newly introduced in Bangladesh, grew the highest yield (10 t/ha) during the current Boro season. The DAE has also estimated the highest yields of SL-8H Boro rice at crop cutting program in Noakhali and Gopalgonj districts. If the marketing system is not efficient, price signals arising at the consumer’s level are not adequately transmitted to the producers. As a result, farmers do not get sufficient price incentive to increase the production of the commodities. Thus, inefficient marketing systems adversely affect the living standard of both the producers and ultimate consumers. In Bangladesh, agricultural marketing plays a pivotal role in fostering and sustaining the tempo of rural and economic development as markets trigger the process of development. Marketing is not only an economic line between producers and consumers; it also maintains balance between demand and supply. The objectives of rapid economic growth and equitable distribution of goods and services could not be achieved without the support of an efficient marketing system. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING Tue, 01 Jan 2013 00:00:00 GMT http://localhost:8080/handle/123456789/1760 2013-01-01T00:00:00Z